Sampling redemptions through Chinese publications

Advertisers with products that would benefit from customer sampling can leverage on Shin Min Daily News and Lianhe Wanbao’s effective sample redemption platform, which includes planning, execution and post-event advertisement at an affordable budget.

Sponsors will benefit from the expertise of our professional and experienced team to ensure the smooth execution of the event, and location planning to ensure the target consumers are hit. 

With the publicity fully supported by the paper, your marketing value is multiplied. Your marketing message reaches not only those people receiving the sample, but also our huge group of readers, 60% of whom deem ads as the main way to get information and try new products. 

SAMPLING REDEMPTIONS

AUDIENCE
Chinese readers 30s-60s who are the household grocery buyers

PUBLICITY
Print
Digital
On-site branding

* Promotion will run on the same week of redemption

VENUE
Up to 4 locations near Buzz or SPH News Stand
Exact locations will be advised to fit the sponsor’s target customers’ demographics.

TARGET NO OF PAX
At least 1,000

BOOKING DEADLINE
At least 1 month before activation

CONTACT

Rhonda Ho
6319 2128
swho@sph.com.sg

Chok Huey Jiuan
6319 1518
chokhj@sph.com.sg