QR codes on shoppable advertisements in The Straits Times, The Sunday Times, Lianhe Zaobao and Berita Harian take shoppers to merchants’ websites or social media pages. These ads have been scanned more than 75,000 times since April.
By Hannah Bock
With brick-and-mortar stores shut to curb the spread of the coronavirus, local businesses have been pressed for ways to reach potential customers.
To address this, Singapore Press Holdings (SPH) introduced shoppable newspaper advertisements in April. These are printed with QR codes that immediately direct customers to the merchant’s website, social media page, WhatsApp chat, hotline, or lead generation form by SPH when scanned.
This article was first published in The Straits Times.