Shin Min Daily News 新明日报

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Shin Min Daily News 新明日报

Shin Min Daily News, founded in 1967, is a bold, daring and gritty evening newspaper that captivates Chinese middle class readers with human interest stories about the community, crime, family issues, health, entertainment and sports (with emphasis on major football leagues). Popular content also include “Master Hsing Yun — Word of Wisdom” and “Live Well”.

Since its merger with Chinese evening daily Lianhe Wanbao in 2021, Shin Min’s content and verticals have been enhanced by the addition of popular verticals from Wanbao such as Local News, Social News, Lifestyle News as well as Malaysian and World News.

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Print Readership
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Facebook followers

Digital offerings

To keep up with the digital age, Shin Min started its Facebook (FB) page in 2012 and has since garnered over 390,000 followers. Besides sharing print content and breaking news, the team also posts exclusive content in the form of daily columns on health, recipes, living tips and inspirational quotes etc.

Audiences can also engage with reporters on the “新闻抢先看”(Live!@The Newsroom)livestream programme from Mondays to Fridays 4:30pm, where reporters share and dissect selected headlines of the day. Furthermore, readers can access Shin Min’s e-paper and selected daily headlines via integrated online platform zaobao.sg and apps.

随着数码时代的发展,《新明日报》于2012年设立面簿专页,目前已有超过39万名关注者。除了分享晚间报纸内容和即时新闻,《新明日报》团队也在面簿专页定时分享每日精选主题内容,例如保健、食谱、生活小贴士和励志短语等。

观众能通过每周一至周五下午4时30分开播的《新闻抢先看》直播节目与记者进行互动,抢先了解当天《新明日报》的重点新闻。

读者可通过综合数码平台zaobao.sg网站和应用阅读《新明日报》电子报和精选新闻。

Audience demographics

Grocery shoppers
82% Look forward to grocery shopping
86% Always look out for promotions and special offers
Family-oriented
95% Place importance in family time
87% Value family over career
Health-conscious
78% Make it a point to be physically active
75% Look after personal health well
Looks for quality
73% Seek quality over price during purchase
74% Need to feel a product before purchase

Main sections

Weekly features