Over 100 advertisers and trade partners attended the Shin Min Trade Event held at Old Hong Kong Kitchen, Square 2 @ Novena on 27 February.

Mr Pan Cheng Lui, Editor of Shin Min Daily News as well as the Associate Editor, Mr Bernard Choo shared interesting insights from the newsroom as well as the advertising opportunities the paper offer. With its bold and truth-seeking reporting approach, Shin Min Daily News resonates with the heartlanders who form a strong loyal reader base.

Aside from the fringe activities showcasing the key events of Shin Min, such as the Getai Awards and Yes I Can! Powerman Challenge, the guests were introduced to a new upcoming readers engagement event – Shin Min Expert Challenge (新明达人).

It is a competition aimed to seek out readers who can claim to be fastest and boldest in kitchen skills slated to launch in June 2014. As a preview, volunteers from both the SPH Integrated Sales team and guests gamely took up the challenges of de-shelling eggs and peeling cucumbers onstage.

The Shin Min trade event is marked by friendly camaraderie among the trade guests, Shin Min editorial team and SPH Integrated Sales team. To top it off, the Integrated Sales team heads led by Ms Elsie Chua, Head, Integrated Sales even prepared a specially concocted dessert soup of longans, ginko nuts, lotus seeds and red dates for the guests.

Alvin Loh, Director, D’Zire Media Pte Ltd said: “Shin Min has certainly come up with creative ways to identify themselves with their readers as well as advertisers; we would not hesitate to recommend Shin Min as a good media platform for our respective clients.”

“Shin Min has given us tremendous editorial support. We’re pleased with the fruitful collaboration between the two parties, and we certainly look forward to more new ideas on market expansion from Shin Min,” said Damian Lien, Marketing Manager, Gain City Best-Electric Pte Ltd.

According to CapitaMalls Asia’s Marcom Manager, Ms Sarah Lua, Shin Min is an influential newspaper that strongly connects retailers and heartlanders.

For more moments captured at the event, please click here.

Please click here to view the video on Shin Min Daily News.

For more information on partnership opportunities with Shin Min Daily News, please contact Jenny Koh at 6319-1580 or kohlsj@sph.com.sg.