Singapore Airlines (SIA), known for its luxurious cabins and impeccable on-flight services, is one of the leading aviation companies worldwide. It has established itself as a top-tier airline over the years and was keen to strengthen its position as a luxury airline.
SIA launched new A380 Suites and Business Class & 787-10 Dreamliner Regional Business Class that were targeted at leisure and corporate travellers, as well as trade partners and the general public. To showcase their new products and drive awareness, SPH was approached to formulate a campaign for greater outreach.
SPH decided to leverage on its multiple platforms to reach a large number of audiences.
The campaign was successful, allowing people from all walks of life to try out the luxury Business Class seats. The 12-day outdoor truck activation attracted more than 10,000 visitors alone.
During the social engagement segment, about 400 posts were shared on Instagram with the hashtag #siapremiumshowcase and 188,400 impressions were generated. This campaign drove brand recognition and awareness for SIA, who was impressed with the extra work done by the team such as allowing SIA to showcase their new seats within SPH premises and by providing extensive post-event coverage.