A day before 2017's Singapore Coffee Festival opened its doors to the public, over 80 advertisers and media agency professionals including talents from MM2, uncoiled by the sea-side for an afternoon filled with pungent aromas of roasted coffee beans at the Marina Bay Cruise Centre.

Attendees enjoyed a caffeinated session with a presentation by local coffee producer Bettr Barista to bring about a deeper understanding of the second-most traded commodity globally and the industry, followed by an introduction to content marketing by Serene Goh, Head of Content Lab. Mark Cheong from product development also displayed recent works from Stomp and Stirr.

An interactive activity demonstrated by Bettr Barista to promote sustainability engaged participants in planting seeds with used coffee powder rounded off the session.