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Social Media

Social Cards

Social Cards - Facebook Social Cards - Instagram Social Cards - Twitter
Social Cards - LinkedIn		 Social Cards - Pinterest Social Cards - Tiktok Social Cards - Youtube
Supported via One-Click workflow (social feed URL):
1. Single Image Posts2. Video posts (including vertical video and Watch URLs)
- Autoplay (with sound off) or click-to-play
- Runs in standard inventory (not pre-roll)3. Event posts		 Supported via One-Click workflow (social feed URL):
a. Photos Postsb. Video posts (including vertical video and Watch URLs)
- Autoplay (with sound off) or click-to-play
- Runs in standard inventory (not pre-roll)		 Supported via One-Click workflow:
a. Photos Postsb. Video posts
- Autoplay (with sound off) or click-to-play
- Runs in standard inventory (not pre-roll)c. Website URL		 Supported via One-Click workflow (social feed URL):
a. Photos Postsb. Video posts
- Autoplay (with sound off) or click-to-play
- Runs in standard inventory (not pre-roll)		 Supported via One-Click workflow (social feed URL):
a. Photos Postsb. Video posts
- Autoplay (with sound off) or click-to-play
- Runs in standard inventory (not pre-roll)		 Supported via One-Click workflow (social feed URL):
a. Video posts
- Autoplay (with sound off) or click-to-play
- Runs in standard inventory (not pre-roll)
Supported via Custom Post workflow:
1. Website URL
2. Dark posts
3. Video posts
3. Carousel posts (up to 5 slides)
4. Enable/disable social engagement buttonsDoes not support album posts		 Supported via Custom Post workflow:
1. Website URL
2. Dark posts
3. Video posts
4.. Carousel posts (up to 5 slides)
5. Enable/disable social engagement buttons		 Supported via Custom Post workflow:
1. Website URL
2. Dark posts
3. Carousel posts (up to 5 slides)
4. Enable/disable social engagement buttonsDoes not support IG Stories		 Supported via Custom Post workflow:
1. Website URL
2. Dark posts
3. Video posts
4. Carousel posts (up to 5 slides)
5. Enable/disable social engagement buttons		 Supported via Custom Post workflow:
1. Dark posts
2. Enable/disable social engagement buttons		 Supported via Custom Post workflow:
1. Dark posts
2. Enable/disable social engagement buttons
Facebook examples Instagram examples Twitter examples
Linkedin examples		 Pinterset examples Design examples Youtube examples

 

Logo Image Video Text CTA
File Type: jpg or png
Recommended image ratio: square (1:1)
Min: width 100px x height 100px
Max: width 500px x 500px
Max file: 100kb		 File Type: jpg or png
Recommended image ratio: square 1.91:1 to 4.5
Min: width 500px x height 262px
Max: width 1,222px x 640px
Max file: 1MB		 File Type: mp4
Recommended video ratio: square 9:16 to 16:9
Min: width 320px x height 180px
Max: width 720px x 405px
File size (autoplay): Max file 2MB (15sec length)
File size (click-to-play): Max file 2MB
Video poster image: follow image specs		 Brand name: 25 characters
Caption: 300 characters shown before "See More", expanded limit is 700 characters
Link Title (optional): 30 characters until truncation
Link Description (optional): 30 characters until truncation		 CTA text: 25 characters until truncation
CTA Click URL: Any landing URL

 

Notes:

  1. Carousel ad with *video, we recommend video to run on the first slide for better engagement.
  2. Video asset maximum file size at 2MB or less than 15sec. Total creative asset (video + images) should not exceed 4MB.
  3. Video will set as click-to-play if it exceeds the file size limit.
  4. 3rd Party Impression and Click tracking allowed (secured trackers)
  5. Supported on desktop web and mobile web
  6. Only 1 click-through URL is allowed on the Social Cards. It does not support different click-through URLs within the body text and on the Call-to-Action (CTA) button.
    Hyperlinks, hashtags within the body text are not clickable.
  7. For custom-format Social cards with Call-to-Action that links to client's URL instead of the client's social feed, we accept up to 3 sets of website URLs, to be created in 3 separate Social Cards.
  8. Client to provide the necessary material to SPH Media, minimum 3 working days prior to the campaign start date.

Social Cards examples

 

Promoted Stories

Ad Unit Creative assets Dimensions File Size File Type
Promoted Stories i. Brand Logo 96px x 96px Max file size 200KB SVG format, in round image
ii. Images of the scenes 720x1280px or 1080x1920px respecting the safe areas Max file size per scene 100Kb

Total creative asset file size not more than 4MB.

 JPG
iii. Video content of the scenes 720x1280px or 1080x1920px A 15 sec video can be broken down into multiple scenes, say, 5sec for each scene and runs as a Promoted Stories (up to max 30sec video, break into 6 scenes, each scenes at 5 sec)

Regardless of number scenes with video content, total video file size should not exceed 2MB.

Total creative asset file size not more than 4MB.

 MP4 format, aspect ratio vertical content 9:16
Other requirements
1. Screenshots of the story flow

2. Does not support gamification

3. Call-to-Action URL
- e.g. click-through URL, click-to-call

4. Number of scenes per Promote Stories
- Up to 6 scenes

5. Safe area

 

Supported content types Requirements
1. Video content Refer to video ad specs
2. Text and images Refer to images ad specs
3. Attachment Attached videos, maps, coupons or just new stories to your content to provide contextual information and buying options such as colour or size without leaving the story.
4. Shoppable tags Direct shoppable links to products featured in images or videos.

Please provide:
- Product name
- Description
- Landing URL
- Selling Price / Usual Price
5. Quizzes and polls Poll format - Yes / No
Quiz format - Questions & Answers
6. Lead Generation Client to provide the click-through landing page (form).
7. Instagram content - We extract "Active story" (within 24h) from URL while the older one accessible via a 3rd party tool.

- Re-create the Promoted Stories from the Instagram assets. Client to provide the Instagram assets.

Promoted Stories example



Notes:

  1. 3rd Party Impression and Click tracking allowed (secured trackers)
  2. Supported on mobile web.
  3. Client to submit the necessary material to SPH Media, minimum 5 working days prior to the campaign start date.