South Beach partners with SPHMBO in exclusive deal

SPHMBO has partnered with South Beach Consortium to exclusively market a suite of digital advertising screens which includes a 48 sq m facade LED screen and an In-Lift Screen network with 28 units of 13.3” LED screens. South Beach is a mixed-use development, strategically located on Beach Road bordering Singapore’s Central Business District (CBD).

The 48 sq m facade LED screen is located above the carpark entrance to the Office Tower, and faces the main drop-off point to the South Beach Development. This prime location captivates an affluent group of office executives, hotel guests, retail patrons and vehicular traffic along Nicoll Highway. 

The 13.3” LED screens In-Lift network is situated at the Office Tower and Podium Block which includes 14 lift cars. Seven lifts serve the low-rise floors and six lifts serve the high-rise floors in the Office Tower, while one lift serves the basement carpark levels to Level 2 in the Podium Block.  Occupiers from a range of industries include social media Facebook, pharmaceutical giant Sanofi, Rabobank, Bain & Company, professional services firm TMF Group, and Boeing.

The second phase of the advertising network will be extended to the South Beach Avenue Retail Plaza with a captivating back to back dual LED screens that are 25 sq m each.  The screens will be highly visible to the retail patrons at the plaza and pedestrians coming from or heading to the Esplanade MRT station. It is expected to be rolled out in the second quarter this year.

Situated within the city’s most dynamic business hub, South Beach is strategically located with close proximity to key transport nodes with direct connectivity to Esplanade MRT and City Hall MRT Interchange. It is also well-served by major roads and expressways linking it to the Central Business District the airport, and all parts of the city. With South Beach Tower only minutes away from Suntec Convention and Exhibition Centre and the Central Business District, it is ideally positioned as the new hub in the heart of downtown Singapore.

“The new installations at South Beach offer high impact digital advertising to an affluent group of working professionals. Digital OOH provides advertisers with creative opportunities and the key to time-sensitive campaign scheduling, ” said, Mr Edward Tang, Head of SPHMBO.

To explore unique advertising opportunities with SPHMBO, please call Sales Hotline at 6319-5226