April 24, 2019
Singapore Press Holdings Limited (SPH) and Perennial Real Estate Holdings Limited (Perennial) have entered into a strategic partnership to capitalise on the synergies between the two organisations.
A Memorandum of Understanding (MOU) was signed today by Mr Anthony Tan, Deputy CEO of SPH and Mr Pua Seck Guan, CEO of Perennial at The Capitol Kempinski Hotel Singapore.
The MOU will see SPH and Perennial leveraging on each other’s strengths, including SPH’s content creation capabilities and Perennial’s property assets to deliver the best experiences to their customers.The MOU also allows both companies to conceptualise and organise co-branded events. In addition, the complementary partnership facilitates the exploration of revenue generating initiatives for the benefit of both organisations.
The events which are organised under the MOU will be held at Perennial-owned or Perennial-managed venues, including Capitol Singapore (Capitol Theatre, Outdoor Plaza and Arcade@Kempinski), CHIJMES, Chinatown Point, TripleOne Somerset, AXA Tower and House of Tan Yeok Nee, all of which are strategically located within the Central Business District and in close proximity to MRT stations.
In addition to venue partnership and sponsorship, both SPH and Perennial will tap on mutual customer bases and explore joint marketing initiatives.
UFM100.3’s U1000 Music Countdown, which was held recently at Capitol Singapore’s Outdoor Plaza, was an event that was part of this partnership. Some upcoming SPH events under this partnership include Singapore Book Fair 2019, UFM100.3’s Global Chinese Golden Chart Awards Presentation, SPH 35th Anniversary Charity Concert, as well as The Straits Times’ Mind and Body 360 Health Management Seminar.
Mr Anthony Tan, Deputy CEO of SPH, said: “We are glad to be in this strategic collaboration with Perennial which has been a strong supporter of our past events. With our strength in media content creation across multiple media platforms, we can help develop powerful brand associations with our audiences and generate footfall traffic through our events at Perennial’s portfolio of quality assets.”
Mr Pua Seck Guan, CEO of Perennial, said: “The partnership with SPH will bring both our customers’ offline experience to a whole new level and further enhance the vibrancy of our assets. Our easily accessible venues, each with its distinctive positioning and offerings, coupled with SPH’s content development and outreach capabilities, will allow us to jointly deliver a myriad of quality and engaging events, programmes and activities to cater to different segments of the market.”