SPHMBO extends OOH footprint to Tanglin Mall

Since November 2015, Tanglin Mall has appointed SPHMBO to manage its façade banner advertising space facing the junction of Tanglin Road and Grange Road.

The landmark building within the prestigious District 10 is situated at a heavily used cross junction with at least 1.13 million cars passing through monthly. (Source: SPH Survey December 2015) The strategic placement of the advertising space targets drivers who are entering into Orchard Road. The unblocked and head-on viewing angle to vehicular traffic on this site offers rare uncluttered visibility for the advertisement panel.

Set in a diverse background of colonial and tropical architecture, Tanglin Mall sets itself as a niche for expatriates, yuppies & professionals. A four-storey lifestyle mall with over 71 tenants, Tanglin Mall offers patrons a wide range of specialities and services to cater to their needs — from fashion to sports and leisure, hair and beauty services, maternity and baby care to toys and edutainment and more. The mall caters to an affluent catchment of approximately one million residents in the nearby districts. (Source: Tanglin Mall)

Since its inception, reputable brands from banking and automobile industries have taken up the front–lit façade banner. Advertisers can effectively leverage this stupendous location’s OOH ability to target specific audiences.

Mr Edward Tang, Head of Out-of-Home Media, said: “This is what Out-of-Home is all about – reaching the right people, at the right place and time. It’s great to see that advertisers are capitalising on the power of outreach with Tanglin Mall facade banner advertising to increase brand awareness.”

To explore unique advertising opportunities with SPHMBO, please call the Sales Hotline at 6319-5226