SPHMBO, the Out-of-Home media arm of Singapore Press Holdings Limited, has collaborated with luxury mall Paragon to increase its presence in the heart of Orchard Road with the largest billboard.
Located prominently on the side façade of Paragon, the billboard’s display area measures 266 sq m. Currently occupied by Samsung to promote its latest S7 edge model, the advertisement is expected to be seen by shoppers and tourists, as well as motorists along Orchard Road.
Mr Edward Tang, Head of SPHMBO, said: “Size matters in outdoor advertising and it does not come bigger than the new billboard at Paragon. We are delighted with this latest addition to our stable of media inventories to serve our advertisers.”
These inventories include large format billboards at Rendezvous Hotel and Tanglin Mall, an outdoor digital advertising screen at 313@somerset, as well as a network of indoor digital screens in Paragon itself.
Paragon is home to top international fashion brands and enjoy a monthly visitorship of 1.5 million people.
To find out more about SPHMBO Out-Of-Home advertising opportunities, call 6319-5226.