SPHMBO’s Chevron House Screen: Bigger, Brighter, Better

On June 16, 2014, SPHMBO re-launched the Chevron House screen with a brand new digital panel.

Nestled in the heart of CBD core, the Chevron House screen has long been a flagship for SPHMBO digital offering since its launch in 2002 — a solid testimony to the strong, popular demand from advertisers to use it for their brand and product messaging.

In SPHMBO’s continuous effort to provide advertisers with the best vehicle to showcase their commercials, a bigger panel was installed. The new screen has one of the sharpest display resolutions and is capable of conveying any form of content — be it moving videos or still frames, graphics or pictures, different language fonts, characters and numerical figures — effectively to the outdoor audience day and night.

Measuring 4.8m (W) by 3.2m (H), the effective display area of the screen is optimally designed to reach the captive audience at Raffles Place and help them focus on the content on the screen.

Advertisers are also offered the option of a screen-wrap placement, expanding total display size by another 60 per cent to further amplify their campaign creative.

With potential opportunity to be seen by 162,000 PMEBs (professionals, managers, executives and businessmen) weekly (source: Nielsen Singapore Media Index 2013), the screen has hosted a wide array of advertisers across various industries in the past including financial giant Franklin Templeton, Korea Air from the travel industry, and electronic conglomerates Mitsubishi and Daikin.

New advertisers can look forward to engage their captive audience at Raffles Place through commercials flushed in brilliant colours and crystal clear audio on this new Chevron House screen.

To find out more about SPHMBO Out-Of-Home advertising opportunities, please contact Kris Chen at 6319 522 or email krischen@sph.com.sg.