Mr Bryan Goh from David Wood and Associates walked away with a pair of concert tickets to Lily Allen’s concert in Singapore worth $336 in SPH Radio’s regular feature to reward its agency friends.
To amplify and complement the station’s on-air campaign leading up to the concert, a specially tailored contest was launched to search for the lucky winner from Jan 26 to 30.
This contest not only allowed media planners, account managers, directors and anyone else working in an agency to get up close and personal with the station, it also enabled a better understanding and a closer working relationship with SPH Radio. This is one of the unique ways in which SPH Radio engages its listeners, whether from agencies or the general public.
In line with its direction to move away from ‘one size fits all’ radio advertising spot packages, SPH Radio aims to understand its clients’ unique objectives and to tailor recommendations with these objectives in mind. This contest is just one example of a successful promotional campaign for our listeners and trade advertisers.
SPH Radio will continue to organise more such contests in the near future.
If you’d like to explore unique advertising opportunities for your clients, e-mail Jason See at firstname.lastname@example.org or call 6319-4071.