For many of us, our home is probably the biggest investment of our lifetime. Yet few of us truly understand how the property market works.
To put up-to-date and relevant real estate knowledge easily accessible at the fingertips of Singaporeans, online real estate portal SRX Property recently introduced its free ‘My Property Tracker’ service in its latest Out-of-Home campaign.
To fulfil the marketing objective of creating top-of-mind awareness among Singapore's 1.4 million homeowners and renters, the choice of media was key.
SRX Property leveraged SPHMBO’s digital billboards at the traffic-heavy Toa Payoh Hub and Chevron House to maximise awareness of its app service in providing free personalised, monthly updates on changes in market value, rent, and rental yield of a subscriber's home.
It made another strategic move by trumpeting the value of its app service on a banner across the length of the wall below the Toa Payoh Hub billboard.
SRX Property further boosted its branding message by capitalising on SPHMBO’s latest branding space opportunity that was recently launched. The effective brand display area, which was equipped with backlighting, not only expanded its message reach to the captive audience, but also amplified its brand presence for optimal impact.
Mr Sam Baker, Co-Founder and Chief Executive Officer, SRX Property, said: “Our goal is for every household in Singapore to receive monthly updates on the market value and rent of their homes. This will make Singapore the most transparent property market in the world.”
To explore unique advertising opportunities with SPHMBO, please call the Sales Hotline at 6319-5226.