Podcasts have established themselves as a key type of media consumed in Singapore, with approximately 68% of regular podcast listeners tuning in multiple times a week as they go about the most routine bits of their lives.
Closer to home, The Straits Times and The Business Times have successfully captured the rise in podcast listeners, gaining close to 80% increase in total downloads in the last six months. ST and BT podcasts are also often ranked among the more popular news podcasts on international platforms such as Apple Podcasts and Spotify.
AMPLIFY YOUR BRAND’S MESSAGES TO A CAPTIVE AUDIENCE
Shown to have minimal drop-offs, podcasts are perfect for delivering targeted messages natively to attentive and receptive audiences who have high affinity for the podcasts they choose to listen to and download.
AUDIENCE-FIRST CONTENT FOR MAXIMUM ROI
The podcasts produced by The Straits Times and The Business Times cover a breadth of content with expert guests joining the conversations to add depth of opinion.
Fronted by experienced journalists from The Straits Times and The Business Times, new and fresh content is produced almost daily on topics such as practical financial tips, sports, healthy living, and local food and event recommendations.
We put our listeners first in creating content that is relatable and informative, so your brand achieves better amplification.
Visit the combined The Straits Times and Business Times podcast channel here and start tuning in to your podcasts of choice on your favourite platforms!