Podcast your way into the heart of the audience with ST & BT

August 2020

Podcasts have established themselves as a key type of media consumed in Singapore, with approximately 68% of regular podcast listeners tuning in multiple times a week as they go about the most routine bits of their lives.

Closer to home, The Straits Times and The Business Times have successfully captured the rise in podcast listeners, gaining close to 80% increase in total downloads in the last six months. ST and BT podcasts are also often ranked among the more popular news podcasts on international platforms such as Apple Podcasts and Spotify.

AMPLIFY YOUR BRAND’S MESSAGES TO A CAPTIVE AUDIENCE

Shown to have minimal drop-offs, podcasts are perfect for delivering targeted messages natively to attentive and receptive audiences who have high affinity for the podcasts they choose to listen to and download.

AUDIENCE-FIRST CONTENT FOR MAXIMUM ROI

The podcasts produced by The Straits Times and The Business Times  cover a breadth of content with expert guests joining the conversations to add depth of opinion.

Fronted by experienced journalists from The Straits Times and The Business Times, new and fresh content is produced almost daily on topics such as practical financial tips, sports, healthy living, and local food and event recommendations.

We put our listeners first in creating content that is relatable and informative, so your brand achieves better amplification.

Visit the combined The Straits Times and Business Times podcast channel here and start tuning in to your podcasts of choice on your favourite platforms!

THE PRODUCT
The Straits Times and The Business Times Podcasts

PLATFORM
The Straits Times and The Business Times Podcasts are available on Spotify, Apple Podcasts, Google Podcasts, and the ST and BT websites

AUDIENCE
– Younger, more affluent and tech savvy podcast listeners
– 48% are 15 – 34 years old
– 73% are tertiary educated
– $4,646 median personal income (population median: $3,122)
– 1.4x more likely to live in private property
– Willing to splurge on quality/luxury goods
– Always on the lookout for the latest information

ENTITLEMENTS
1. Customised podcast
Collaborating with podcast team to develop a customised podcast content that is engaging and in-tune with your topic of choice

2. Standard podcast
Building association of specific content with your choice of current podcast programmes.

BOOKING DEADLINE
Packages stated are valid until 31 December 2020

CONTACT
Email nmuihoon@sph.com.sg to explore podcast opportunities now.