SWEET focuses on immersive media

April 22, 2019

Immersive media is touted as the future of marketing, and SPH Integrated Marketing’s content and creative services unit SWEET has these solutions on hand.

The task is to tell stories and connect with audiences through immersive media such as Virtual Reality, Augmented Reality, and Mixed Reality, to excite consumers with a fresh take on traditional media.

Elvina Farkas, Head of Immersive Media and Creative Development, SWEET

Leading the charge to introduce that is recently appointed Head of Immersive Media and Creative Development, Elvina Farkas. She brings to the table several years of creative technology production and management, connecting clients with experiential solutions to power their brand, campaign or business needs.

She started shooting for Australian magazine titles and local fashion brands, and in 2011, she opened Anue Studios, a production company specialising in fashion, beauty and commercial productions. Three years after moving to Singapore in 2013, her company expanded its offerings to immersive media.

Immersive media has been around for some time, but the technology has grown by leaps and bounds in its ability to reach audiences as never before.

She noted shifts in Singapore’s (which) industry, and explains: “We acknowledge the need for companies to become more experimental with unique campaigns to drive connection and engagement with their consumers.

She adds: “Immersive media is definitely the next frontier in experiential marketing, and SWEET is excited to enable our advertisers to engage their target audience with a new and creative spin.”

Farkas joined Sweet late last year, and her expertise comes in handy with the emergence of Immersive media.

“More than ever our clients should be looking to invest in this form of creative technology. SPH’s new offering of Immersive Media means we are a total 360 solution in how we can create, develop, produce and leverage original and fully integrated campaign methods within both traditional and digital media formats.”

Farkas predicts: “This media is the new-found version of video we struggled to believe in not so long ago.”