Tap into Berita Harian’s podcast #NoTapis

Reach out to a young Malay community with Berita Harian’s podcast, #NoTapis, which speaks to the heart of its audience with topics centered around the Malay community interest including religion, lifestyle and celebrity interviews.

The podcast is hosted by a celebrity guest and BH’s own correspondent:

Suhaimi Yusof
With 21 years’ experience in the media industry spanning radio and TV, Suhaimi started his career as a radio broadcaster with WARNA 94.2FM, and has performed in hundreds of programmes on both Malay and English TV channels. Today, Suhaimi spreads his creativity behind the camera as a director, writer and producer.

Shahida Sarhid
Our very own Berita Harian’s Correspondent covering local news with a focus on education and social stories. Her career in media started with radio as a broadcast journalist and deejay for Warna 94.2FM and Ria 87.9FM.

Why 

  • Extended reach on top of advertiser’s ad
  • Allows advertisers’ messages to be delivered non-commercially in a soft sell method
  • Opportunity for advertisers’ message to be elaborated within a podcast

Benefits

  • Reach out to a growing audience who are existing loyal listeners of #notapis
  • Brand-safe environment for advertisers
  • Podcast ads are least skipped
THE PRODUCT

Podcast sponsored series
Berita Harian #notapis

AUDIENCE

Younger Malay community

PLATFORMS

  • Berita Harian website
  • Downloadable from podcasting platforms

ENTITLEMENTS

Choice of 2/4 episodes across 2/4 weeks

  • Curated topic-led content decided with editorial team
  • Branded placement including 100% SOV of client’s banners (Leaderboard and IMU)
  • Podcast production

Value-added amplification

  • Berita Harian Facebook video teaser post
  • Berita Harian IG video teaser post
  • Berita Harian IGTV video teaser
  • Berita Harian editorial (print)
  • Berita Harian editorial (digital)

CONTACT

Jane Wee (janewee@sph.com.sg)
Natalie Goh (
gnatalie@sph.com.sg)