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The Business Times

www.businesstimes.com.sg

CHANNELS

Print edition
E-paper
Web
News Tablet
Mobile app

Podcasts

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MEDIAPEDIA RATEBOOK

THE BUSINESS TIMES

Singapore's only financial daily, The Business Times (BT) is the authoritative guide on local, regional and international business markets. In addition to corporate news and commentary, BT covers the startup, wealth, property, lifestyle and SME scenes, and tells you what you need to know about Asean and the region.

Explore The Business Times.

Click here to find out more about our digital solutions.

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Print & Digital Readership
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Average Monthly Users
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Average Monthly Pageviews
0:14 mins
Average Time Spent Per Visit
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Unique monthly listeners for our podcasts
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Followers
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Followers
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Followers
Sources: Google Analytics (2022), Social Media (2022), GfK Audience Study (2021)

Key editorial pillars

Corporate News

On the pulse of companies and capital market activity, bringing you news you can use.

Banking, finance, wealth management

Making sense of the dollars to help you make the right decisions.

Real Estate

Covering every inch of ground to bring you the exclusives, insights and analyses of the property market.

Asean

Thought leadership in the Asean Business vertical keeps you abreast of trends in the region.

SMEs & Startups

Unpacking innovations, disruptions and trends to keep you up to speed with the future of work, and today’s key issues.

Lifestyle

Weekend magazine for the discerning, where food, fashion, entertainment and the arts come to life, with style.

Audience demographics

On a lookout for investment opportunities
87% believe in investment to grow wealth
78% manage own finances well
1.4x more likely to go for higher risk investment for better returns
Ambitious & enjoy risk
>78% are confident in themselves and their abilities
>79% wants to make more of their life
1.2x more likely to be risk taker
Appreciate quality and future intent for housing/cars
>80% seek quality over price
1.5x more likely to purchase house or car in next 2 years
Source: Milieu (2022)

Main sections

Weekly features

The weekly features offer varied topics of interest to readers. This opens up a world of opportunities for advertisers to synergise their ad campaigns with the targeted editorial environments and reap more effective results.

Themed features

A themed feature is a multi-page supplement on a niche interest such as property, fintech, private banking or even luxury watches.

Podcasts

Actionable financial tips from The Business Times

Analysis and insight on market trends and corporate issues in Singapore

Learn to protect and grow your wealth. Get insights on all things insurance, and for experienced investors, insights on strategies towards more resilient portfolios.

Market Focus is a weekly podcast by The Business Times that looks at the market drivers and movements in Singapore, the region and the globe.

Get insights on all things Singapore property to help you in your property investment journey.

Videos

Find videos at The Business Times’ YouTube channel.