The C3 Series – Let’s Talk Content

The digital era has reduced barriers of content publication leading to an overwhelming number of choices for audiences to pick from.

On July 5th, SPH Integrated Marketing launched The C3 Series - Let's Talk Content workshop with content marketing as its focal point.

The workshop saw over 60 advertisers and agency professionals from various sectors come together to engage in dialogue on remaining competitive in content space while aligning with content strategies to business goals.