The Straits Times

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MEDIAPEDIA RATEBOOK

THE STRAITS TIMES

Launched on July 15, 1845, SPH Media Trust's flagship English daily is the most-read newspaper in Singapore with a readership of more than 1.9 million for print and digital combined.

Leveraging 20 bureaus in major cities around the world, the multi-award-winning newspaper offers world-class coverage of news outside Singapore.

For more details, visit our website here.

0
Print & Digital Readership
0
Monthly Unique Visitors
0
Monthly Page Views
0:58 mins
Average Time Spent Per Visit
0
Followers
0
Followers
0
Followers
0
Followers

Audience demographics

55%
PMEBS & White Collars
57%
Personal income > $6,000
$6,136
Median household income
26%
Own a car
86%
Live in 4-room flats & above
32%
Parents with kids <19 years old

Main sections

Weekly features

Focusing on different lifestyle-centric content every day, the weekly features offer varied topics of interest to readers. This opens up a world of opportunities for advertisers to synergise their ad campaigns with the targeted editorial environments and reap more effective results.

The Sunday Times

A relaxing read designed to brighten up your weekend. It is a stimulating read with the latest news, burning issues, hot lifestyle trends, useful advice, interesting personalities, food reviews and family topics.

Podcasts

The Straits Times produces compelling podcast series that deliver trusted and impactful commentaries. Its programmes include:

Making sense of health matters that affect you

Analyses the beat of the changing environment, from biodiversity conservation to climate change

Distinct take on global issues with an Asian perspective, with ST’s correspondents in cities across Asia-Pacific, the US and Europe

Video series

ST The Big Story features discussions about the hottest topics of the day with ST reporters, broadcast every weekday at 5.30pm across ST Youtube, ST Facebook and ST website.