Our Brands
The Straits Times
THE STRAITS TIMES
Launched on July 15, 1845, SPH Media Trust's flagship English daily is the most-read newspaper in Singapore with a readership of more than 1.9 million for print and digital combined.
Leveraging 20 bureaus in major cities around the world, the multi-award-winning newspaper offers world-class coverage of news outside Singapore.
For more details, visit our website here.
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Sources: Google Analytics (2022), Social Media (2022), GfK Audience Study (2021)
Audience demographics
Source: GfK Audience Study (2021)
Main sections
Weekly features
Focusing on different lifestyle-centric content every day, the weekly features offer varied topics of interest to readers. This opens up a world of opportunities for advertisers to synergise their ad campaigns with the targeted editorial environments and reap more effective results.
The Sunday Times
A relaxing read designed to brighten up your weekend. It is a stimulating read with the latest news, burning issues, hot lifestyle trends, useful advice, interesting personalities, food reviews and family topics.
Podcasts
The Straits Times produces compelling podcast series that deliver trusted and impactful commentaries. Its programmes include:
Making sense of health matters that affect you
Analyses the beat of the changing environment, from biodiversity conservation to climate change
Distinct take on global issues with an Asian perspective, with ST’s correspondents in cities across Asia-Pacific, the US and Europe
Video series
ST The Big Story features discussions about the hottest topics of the day with ST reporters, broadcast every weekday at 5.30pm across ST Youtube, ST Facebook and ST website.