Transitional Ad Specifications

Desktop Full Transitional Ad

Ad Type Ad Dimension Media Type Maximum File Size Other Requirements
Desktop Static/Animated 1366 x 624 Image 500KB JPG, PNG, GIF
Video - Video Video file max 2MB Maximum Duration: 30secs
File Type: Mp4
Ratio: 16:9 (Video must fill full screen, no black bars)Encode the video file in the H.264 codec

  • Export your video file in 854x480 px (16:9) aspect ratio for vertical videos
  • The maximum video file size supported is 2 megabytes

Video/Backup image: Follows the dimension of the video given
Video/Backup image can be positioned anywhere within the 1336x624px space.
Only applicable for transitional ads (video)

Publications: ST, BT, A1, ZB SG, TNP, STOMP, BH

 

* Close button will be provided by SPH Media
* 3rd party impression and click tracking allowed (Only 1 impression tracker and 1 click tracker for 1 creative set)

Notes:

1. Production of creative done by client.
- Client to submit ad creative for scheduling minimum 5 working days prior to campaign start date
- To provide ad creative in JPG/PSD/AI format (if necessary)
- Subject to adaption and production fees

2. Production of creative done by SPH Media.
- Client to provide the source files (as stated in the table) in JPG/PSD/AI format to SPH Media, minimum 10 working days prior to campaign start date.
- Up to 3 round of changes. Final changes need to be confirmed not later than 3 working day prior to campaign start date.
- Max of up to 3 creatives per campaign. Subject to adaption and production fees.

3. No animation limit for animated transitional ad


Guidelines - Desktop Transitional Full Ad




 

Mobile Catfish
This ad unit expands to Full Page as below. Alternatively, client may wish to link Mobile Catfish to the click-through URL without expands to Full Page.

Ad Type Ad Dimension Media Type Media Specs Max File Size Max Duration File Type
Mobile Catfish
(Expandable)
640x200, expandable to 640x860, which are in twice (2x) the size for retina displays

Refer to the guidelines below.

Please allow a buffered space (25px X 25px) for the close button (provided by SPH Media) on the catfish 640x200.

Image
Best Practice: Click-to-Action Button

View Example


500KB N.A. JPG, PNG, GIF
640x860 full page with video

  • Video file format in MP4
  • Video to keep the duration between 6 to 30 seconds
  • Encode the video file in the H.264 codec
  • Export your video file in (16:9) aspect ratio.

Video/Backup image: Follows the dimension of the video given

Video/Backup image can be positioned anywhere within the 640x860px space.
Only applicable for transitional ads (video)

Video file max 2MB Video to keep the duration between 6 to 30 seconds MP4

Publications: ST, BT, A1, ZB SG, TNP, STOMP, BH

 

* Close button will be provided by SPH Media
* 3rd party impression and click tracking allowed (Only 1 impression tracker and 1 click tracker for 1 creative set)

Notes:

1. Production of creative done by client.
- Client to submit ad creative for scheduling minimum 5 working days prior to campaign start date
- To provide ad creative in JPG/PSD/AI format (if necessary)
- Subject to adaption and production fees

2. Production of creative done by SPH Media.
- Client to provide the source files (as stated in the table) in JPG/PSD/AI format to SPH Media, minimum 10 working days prior to campaign start date.
- Up to 3 round of changes. Final changes need to be confirmed not later than 3 working day prior to campaign start date.
- Max of up to 3 creatives per campaign. Subject to adaption and production fees.

3. No animation limit for animated transitional ad


Guidelines - Transitional Ad Mobile (Mobile Catfish expandable to full page)




 

Mobile Full Transitional Ad (Mobile Web) & Mobile Splash Ad (Mobile Apps / iPad & Android Tablet Apps)

Ad Type Ad Dimension Media Type Media Specs Max File Size Max Duration File Type
Mobile Web

Mobile Full Transitional Ad
(Static/Animated)

- 750x1334
which is in twice (2x) the size for retina displays

Refer to the guidelines below.

Image 500KB N.A. JPG, PNG, GIF
Mobile web

Mobile Full Transitional Ad with Video

- 750x1334
which is in twice (2x) the size for retina displays

Refer to the guidelines below.

Video Mobile Full Transitional Ad with video

  • Video file format in MP4
  • Video to keep the duration between 6 to 30 seconds
  • Encode the video file in the H.264 codec
  • Export your video file in (16:9) aspect ratio.

Video/Backup image: Follows the dimension of the video given

Video/Backup image can be positioned anywhere within the 750x1334 space.
Only applicable for video ads.

Video file max 2MB Video to keep the duration between 6 to 30 seconds MP4

Ad Type Ad Dimension Media Type Media Specs Max File Size Max Duration File Type
Mobile App / iPad & Android Tablet Apps

Splash Ad (Static/Animated)

- 750x1334
which is in twice (2x) the size for retina displays

Refer to the guidelines below.

Image 500KB N.A JPG, PNG, GIF
Mobile App

Splash Ad with Video

- 750x1334
which is in twice (2x) the size for retina displays

Refer to the guidelines below.

Video Mobile Full Transitional Ad with video

  • Video file format in MP4
  • Video to keep the duration between 6 to 30 seconds
  • Encode the video file in the H.264 codec
  • Export your video file in (16:9) aspect ratio.

Video/Backup image: Follows the dimension of the video given

Video/Backup image can be positioned anywhere within the 750x1334 space.
Only applicable for Splash Ad (video)

Video file max 2MB Video to keep the duration between 6 to 30 seconds MP4

Publications : Mobile apps - ST, BT, ZBSG, TNP, STOMP, BH, A1

iPad - ST, BT, ZBSG, BH

Android Tablet apps - ST, BT, ZBSG


* Close button will be provided by SPH Media
* 3rd party impression and click tracking allowed (Only 1 impression tracker and 1 click tracker for 1 creative set)

Notes:

  1. Production of creative done by client.
    • Client to submit ad creative for scheduling minimum 5 working days prior to campaign start date
    • To provide ad creative in JPG/PSD/AI format (if necessary)
  2. Production of creative done by SPH Media.
    • Client to provide the source files (as stated in the table) in JPG/PSD/AI format to SPH Media, minimum 10 working days prior to campaign start date.
    • Up to 3 round of changes. Final changes need to be confirmed not later than 3 working day prior to campaign start date.
    • Max of up to 3 creatives per campaign. Subject to adaption and production fees.
  3. No animation limit for animated transitional ad


Guidelines - Mobile Full Trans Ad (Mobile Web)


Guidelines - Splash Ad (Mobile App)

Notes:

  1. Close Button: 35px (will be provided by SPH Media)
  2. Mobile Catfish image
  3. Close Button for expanded banner (will be provided by SPH Media)
  4. Video is non auto-played and is sound-off when played, user to initiate is required.


Sample Full screen (width) Splash Ad HTML Script

<html>
<meta name="viewport" content="user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1,minimum-scale=1"/>
<head></head>
<body style="margin:0;">
<div style="width: 100%; height:100%; background-color:#000; ">
<a href="link.html"><img src="Fullpage.jpg" width="100%"/></a>
</div>
</body>
</html>