Transitional Ad Specifications

We are able to support 2 types of Desktop Full Page transitional ads. Advertisers have the options to chose either one on Desktop web

A – Desktop Transitional Ad

Ad Type Ad Dimension Media Type Media Specs Max File Size Max Duration File Type
Desktop
Static/Animated
750 x 430
(Landscape)
Safe Area Guideline
Image 750 x 430 100KB N.A. Gif, Jpg
Ad Type Ad Dimension Media Type Media Specs Max File Size Max Duration File Type
Desktop
Video
750 x 430
(Landscape)

Safe Area Guideline
Image (Skinning) 750 x 430 100KB N.A. Jpg
Video Ratio: 16:9 (Landscape) 8MB 30secs Mp4
Backup Image / Video Poster
(save as backup.jpg)
480 x 270 50KB N.A. Jpg

Publications: ST, BT, A1, ZB SG, TNP, STOMP, BH, Business Insider


B – Desktop Full Transitional Ad

Ad Type Ad Dimension Media Type Maximum File Size Other Requirements
Desktop Static/Animated 1700 x 650 Image 250KB File Type: Gif, JPG
Desktop Video 640 x 360 Video 10MB Maximum Duration: 30secs
File Type: Mp4
Ratio: 4:3, 16:9
1700 x 650
Safe Area: 1000 x 540
Safe Area Guideline
Image Skinning (optional) N/A PSD, EPS, AI or other high resolution working files only. Include all necessary font files.

Publications: ST, BT, A1, ZB SG, TNP, STOMP, BH, Business Insider
Notes:

  • Skinning is optimised for desktop width of 1366 and above. Include brand guidelines (if any).
  • Optional – 2x resolution image of 3400 x 1300 (500KB) for higher resolution.

 


Mobile Catfish
This ad unit expands to Mobile Full Page as below. Alternatively, client may wish to link Mobile Catfish to the click-through URL without expands to Mobile Full Page.

Ad Type Ad Dimension Media Type Media Specs Max File Size Max Duration File Type
Mobile Catfish
(Expandable)
320×100
Safe Area Guideline
Image
Best Practice: Click-to-Action Button

View Example


320×100 50KB N.A. Gif, Jpg

Publications: ST, BT, A1, ZB SG, TNP, STOMP, BH, Business Insider


Mobile Full Transitional Ad

Ad Type Ad Dimension Media Type Media Specs Max File Size Max Duration File Type
Mobile Full Transitional Ad
Static/Animated
320 x 430
(Portrait only)
Safe Area Guideline
Image 320 x 430 100KB N.A. Gif, Jpg
Ad Type Ad Dimension Media Type Media Specs Max File Size Max Duration File Type
Mobile Full Transitional Ad
Video
320 x 430
(Portrait only)
Safe Area Guideline
Image (Skinning) 320 x 430 100KB N.A. Jpg
Video Ratio: 16:9 (Landscape) 8MB 30secs Mp4
Backup Image / Video Poster 480 x 270 50KB N.A. Jpg

Publications : ST, BT, A1, ZB SG, TNP, STOMP, BH, Business Insider


* Close button will be provided by SPH
* 3rd party impression and click tracking allowed (Only 1 impression tracker and 1 click tracker for 1 creative set)

Notes:

  1. Production of creative done by client.
    • Client to submit ad creative for scheduling minimum 5 working days prior to campaign start date
    • Template will be provided to client (if necessary)
  2. Production of creative done by SPH.
    • Client to provide the source files (as stated in the table) in JPG/PSD/AI format to SPH, minimum 10 working days prior to campaign start date.
    • Up to 3 round of changes. Final changes need to be confirmed not later than 3 working day prior to campaign start date.
    • Only one creative set allowed
  3. No animation limit for animated transitional ad

Guidelines – (A) Desktop Transitional Ad

Notes:

  1. Close Button (will be provided by SPH)
  2. Skinning
    • For transitional ads (video): Kindly provide the video position coordinates in pixels instead of inserting a video image (placeholder).
  3. Video/Backup image: 480x270px
    • Video/Backup image can be positioned anywhere within the 750x430px space.
    • Only applicable for transitional ads (video)


Guidelines – (B) Desktop Transitional Full Ad


Guidelines – Transitional Ad Mobile

Notes:

  1. Close Button: 20px (will be provided by SPH)
  2. Mobile Catfish image
  3. Close Button for expanded banner (will be provided by SPH)
  4. Skinning
    • For transitional ads (video): Kindly provide the video position coordinates in pixels instead of inserting a video image (placeholder).
  5. Video/Backup image: 480x270px
    • Video/Backup image can be positioned anywhere within the 320x430px space.
    • Only applicable for transitional ads (video)
  6. Video is non auto-played and is sound-off when played, user to initiate is required.