Many Singaporeans want to spend their golden years doing what they’ve dreamed of. But what does it require to turn these dreams into a great reality?

An Instagram contest conducted by Great Eastern for its #RetireGreat campaign provides a glimpse of how to achieve a great retirement life though its suite of retirement solutions by featuring the contest winners and their heart-warming dreams.

To motivate fellow Singaporeans to consider Great Eastern’s retirement solutions for their retirement planning, Great Eastern worked together with SPHMBO on an Out-of-Home campaign, on top of its content marketing, to raise greater awareness among the PMEBs on the company being a retirement solutions provider to meet their needs.

The campaign aimed to create interest by cleverly dressing up the walls at the Ocean Financial Centre linkway to showcase the selected winners, along with a digital wall mural featuring them having an opportunity to live out a slice of their retirement dreams supported by Great Eastern and sharing of tips to spur consumers on their thoughts for their retirement. 

Mr Colin Chan, chief marketing officer, Great Eastern Life Assurance Pte Ltd, said: “With this campaign, using real-life stories and heart-warming aspirations, we hope to spur consumers to start planning early for their retirement. At Great Eastern, we have a comprehensive suite of holistic retirement solutions. Recognising the growing trend of consumers spending more time assessing content on-the-go, our campaign focused on reaching out to them through online as well as outdoor media platforms."

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