Macao is a world-class destination that preserves its multi-cultural heritage alongside state-of-the-art tourist facilities, and complemented by a full calendar of festivals, sports and special events year-round.
To reach out directly to Singaporeans and working professionals, Macao Tourism partnered with SPHMBO to launch an interactive campaign at Ocean Financial Centre underpass. The 54m wallscape display featured various Macao visuals including Macao’s unique cobblestoned pavement which lined the entire wallscape display.
Adding to the fun and engagement, the public also stood to win over 200 Tigerair travel vouchers to Macao by participating in the “Unveil and Win Your Way to Macao” sticker peel-off contest. Different parts of the wallscape were layered with stickers. Over 1,500 stickers were peeled off the wallscape on the first day.
Mr Charles Leong, General Manager of Macao Government Tourism Office Singapore, said: “Macao is increasingly an exciting destination where each visitor can experience a memorable stay in any manner the visitor wishes. The combination of food and entertainment that Macao offers perfectly illustrates the harmonious mix of Chinese and Portuguese cultures, plus the countless ways to explore will surprise at every turn. Hence, we are showing some ways of exploring Macao, like with families, friends, as a couple or a solo visitor, through this interactive campaign with an eye-catching 54m wallscape.”
Video highlights of the campaign can be viewed via this URL:
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