Dec 2, 2019
Each year, SPH Radio’s Chinese station UFM100.3 releases an original Chinese song, together with a music video, performed by their DJs. With catchy tunes and fun dance moves, these have always been well-received by the public.
For the coming Year of the Rat, both 96.3好FM and UFM100.3 will have their own original CNY songs.
Brands can leverage on the high frequency of airplay and publicity for the songs on the two stations, together with the opportunity to engage either station’s DJs at meet and greet sessions or at advertiser’s event / station’s outreach roadshows.