Usher in the Year of the Rat with original CNY songs from UFM100.3 and 96.3好FM 

Dec 2, 2019

Each year, SPH Radio’s Chinese station UFM100.3 releases an original Chinese song, together with a music video, performed by their DJs. With catchy tunes and fun dance moves, these have always been well-received by the public.

For the coming Year of the Rat, both 96.3好FM and UFM100.3 will have their own original CNY songs.

Brands can leverage on the high frequency of airplay and publicity for the songs on the two stations, together with the opportunity to engage either station’s DJs at meet and greet sessions or at advertiser’s event / station’s outreach roadshows.

Apart from these, brands can also consider the other CNY 2020 Chinese Radio Packages, which include:

  • Festive Music Playlist Sponsorship
    • High frequency brand tag-on along the festive songs played across the entire month of January 
  • Festive Content Capsules Sponsorship 
    • High frequency brand tag-on along the creative content such as Horoscope,  Zodiac, or CNY Trivia info.
  • Festive Roadshow Engagement 
    • Engagement  of DJs for on-site hosting and activities at stores/roadshows, accompanied with radio station’s  unique mascot to entertain the crowd!

Watch the 2019 video here:

UFM100.3 新年歌 2019【快乐富猪】完整MV (2019 UFM100.3 CNY SONG "HAPPY PIGGY" MV)


Original CNY songs from:

  • 96.3好FM
  • UFM100.3 



  • Fans aged between 30-49 years 


  • Fans aged 40 and above


  • On-air
  • Online
  • On-ground


  • Festive music playlist sponsorship
  • Festive Content Capsules Sponsorship
  • Festive Roadshow Engagement


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