Wheel Deal powers up with live bidding

Car owners wanting to sell their cars and buy new rides at great prices can look forward to a new upcoming event — the Carnival@Automobile Megamart Presented by Wheel Deal and The Straits Times Classified. The two-day show, to be held on Jan 9 and 10 at the eight-storey Automobile Megamart at Ubi Ave 2, will include an exciting Wheel Deal live bidding segment. The car show is co-organised by SPH Marketing and advertisers at Automobile Megamart.

Car owners can sign up to display their existing rides during the Wheel Deal live bidding segment. Pre-owned car dealers will be on site to evaluate the car and offer the highest quotes.

Wheel Deal is a new service launched in November by SPH Marketing, which simplifies the car selling process for private car owners by mining the market for the best prices on their behalf. Users sign up for the service through phone or by going online. The service gathers and shortlists the most attractive offers from well-established used car dealers. Car owners are able to get the highest quotes within one working day. The service has seen much success since its launch, with about 100 vehicles successfully transacted.

Now, for the first time, Wheel Deal will bring car owners and dealers together at a live bidding event.

Ms Florence Tan, senior advertisement sales director at Singapore Press Holdings Print Classified Call Centre, said that Wheel Deal has garnered much interest since its launch at the Cars@Expo mega motoring event organised by SPH Marketing in November.

She said: “We have readers who are eager to sell their cars and we want to help them get the best value. We are always looking at innovative ways to provide our readers and advertisers with the best service possible by giving them access to a marketplace where they can get the best deals.

“With the live bidding segment, car owners can actually see and experience the bidding process. It makes the whole process of selling their car fun and exciting, rather than a tedious chore. At the event, car owners can liaise with the car dealers directly. At the same time, those selling their cars can shop for a new car all within the same location.”

The event is also one of the ways that SPH Marketing reaches out and caters to the needs of advertisers.

Car Times managing director Eddie Loo said: “Most of us are long-time advertisers with SPH and it is heartening to see SPH Marketing is going beyond print advertising to provide added value and service to both readers and advertisers.”

Event: Carnival@Automobile Megamart Presented by Wheel Deal and The Straits Times Classified
When: Jan 9 and 10, 2016
Where: 61 Ubi Ave 2, Automobile Megamart, Singapore 408898

For more information on advertising or partnership opportunities for Wheel Deal, call Florence Tan at 6319-6089 or e-mail tanyl@sph.com.sg; call Angeline Chong at 6319-6087 or e-mail chongch@sph.com.sg

Click here for event sponsorship opportunities in SPH Newspapers.