Yeo’s collaborated with zbNOW for the first time to organise a “Love Life, Love Health" lifestyle event for Zaobao readers on Dec 5 at Big Box.
The event received an overwhelming response as 400 seats were snapped up within a day from its call for registration.
Leading home grown food and beverage company Yeo Hiap Seng Singapore unveiled a refreshing new look of Yeo’s beverages.
Not only did attendees get an opportunity to get a firsthand glimpse at the snazzy new packaging, they also got an opportunity to listen to Yeo’s ambassador, the multi-talented and popular Pornsak, who shared about traditional Chinese medicine (TCM) ingredients for health and wellness.
The participants also enjoyed an educational afternoon with TCM speaker from Ma Guang who spoke on stress management. Participants also witnessed a cooking demonstration by veteran Chef Pang Nyuk Yoon, who shared healthy cooking tips.
Ms May Ngiam, First VP, Marketing Singapore, YHS (Singapore) Ptd Ltd, said: "Once the publicity ad was out in Lianhe Zaobao, we immediately received an overwhelming response that very same morning. We were extremely excited that the readers have such keen interest on our inaugural collaboration with Lianhe Zaobao. The lighthearted TCM educational shared by Pornsak was thoroughly enjoyed by the audience. It was a great platform for us to share our refreshed new packaging look and also the launch of our new products. We are looking forward to jointly develop another exciting event with SPH next year."
For more information on partnership opportunities with Lianhe Zaobao, contact Chok Huey Jiuan at 6319-1518 or e-mail firstname.lastname@example.org
Click here for event sponsorship opportunities in SPH Newspapers.