ZAOBAO.SG is the Chinese Media Group’s flagship Chinese digital product which brings together content from 3 Chinese dailies – Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News, as well as original digital content. As the leading Chinese news and infotainment provider in Singapore, users can access its quality content, including daily news, opinion pieces, features, business, culture, lifestyle, entertainment updates, videos and livestream programmes from anywhere, at any time, with any device.
zaobao.sg is also one of the few Chinese news websites in Singapore, which captures the highly-educated Chinese online audience. It is continuously evolving to deliver a rich sensory experience that allows users to read, listen to and interact with its content.
Meanwhile, ZAOBAO.COM is a highly accessed Chinese news portal, providing news and insights that targets China, HK and Macau audiences. Bite sized selected headlines are also available on its Weibo（早报网） and WeChat（岛读世界） accounts.
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Source: comScore, Feb 2021